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The creative side of advertising translation

Nowadays, we can see ads everywhere we go. Not just on the media but on the streets, means of transportation, buildings, and products as well. All that surrounds us is liable to be translated. Thanks to translation, we can see advertising in different languages. Here...

What you need to know about localization and transcreation

If you’re new to the field of multilingual marketing, these terms might be estrange to you. Do you want to know more? Then, keep reading.   Localization and transcreation are two translation industry standards that aren’t too different from each...