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The creative side of advertising translation

By |2020-03-20T16:31:52-06:00March 20th, 2020|Categories: All in Blog, Curiosities|Tags: , , , |

Nowadays, we can see ads everywhere we go. Not just on the media but on the streets, means of transportation, buildings, and products as well. All that surrounds us is liable to be translated. Thanks to translation, we can see advertising in different languages. Here you'll discover the importance of "transcreation" in the translation world. But [...]

What you need to know about localization and transcreation

By |2019-06-14T21:51:21-05:00June 14th, 2019|Categories: Translation and Languages|Tags: , , , , |

If you're new to the field of multilingual marketing, these terms might be estrange to you. Do you want to know more? Then, keep reading. 聽 Localization and transcreation are two translation industry standards that aren't too different from each other. While translation is a broad term to describe the act of writing texts from one [...]