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The creative side of advertising translation

By |2020-03-20T16:31:52-06:00March 20th, 2020|Categories: All in Blog, Curiosities|Tags: , , , |

Nowadays, we can see ads everywhere we go. Not just on the media but on the streets, means of transportation, buildings, and products as well. All that surrounds us is liable to be translated. Thanks to translation, we can see advertising in different languages. Here you'll discover the importance of "transcreation" in the translation world. But [...]

What you need to know about localization and transcreation

By |2019-06-14T21:51:21-05:00June 14th, 2019|Categories: Translation and Languages|Tags: , , , , |

If you're new to the field of multilingual marketing, these terms might be estrange to you. Do you want to know more? Then, keep reading. 聽 Localization and transcreation are two translation industry standards that aren't too different from each other. While translation is a broad term to describe the act of writing texts from one [...]

Multilingual social media campaigns

By |2019-03-12T01:56:17-06:00October 26th, 2018|Categories: All in Blog, Tips and Advice|Tags: , , , , |

Social networks are an excellent marketing tool to create brand awareness and connect directly with your customers. But when your customers come from different parts of the world and speak different languages, planning and managing a campaign on social media can be very complicated. 聽 Are you dealing with this problem right now? You should know [...]