What you need to know about localization and transcreation

By |2019-06-14T21:51:21-05:00June 14th, 2019|Categories: Translation and Languages|Tags: , , , , |

If you're new to the field of multilingual marketing, these terms might be estrange to you. Do you want to know more? Then, keep reading. 聽 Localization and transcreation are two translation industry standards that aren't too different from each other. While translation is a broad term to describe the act of writing texts from one [...]

What you need to know before starting a global marketing strategy

By |2019-09-09T17:47:34-05:00August 3rd, 2018|Categories: All in Blog, Tips and Advice|Tags: , , , , |

聽 Any global marketing strategy requires a bit of human intuition, interest in creative and innovative aspects and, above all, multidisciplinary knowledge. For example, if you want to conquer the Middle East market you must be careful not to promote products or services that offend their religious beliefs, if you prefer the China market it is [...]